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Next Gen Brokerage

August 1, 2008 By George O'Neill Leave a Comment

I have been giving some thought to what I call the “Next Gen Brokerage”.  To me this is a real estate brokerage that creates a totally immersive environment for consumers to help them get all the information they desire to make the decision to purchase a new home or investment property.  Having grown up in the industry around my family’s dinner table (i.e. my parents were realtors and ran their own brokerage), and later working as a management consultant and in industry for 20 years, and now I’m back selling real estate, of late I have been  thinking about what the real esate brokerage of the future will look like, to better service consumer needs through an appropriate use of technology.

At INMAN Connect in San Francisco last week I participated in the rountable brainstorming session of about 50 other agents and brokers, led by Sherry Chris, CEO of Better Homes and Gardens Real Estate, and facilitated by the 1000 Watt Consulting guys.  The topic of what a high performing real estate brokerage of the future was discussed in some detail.  Two blogs are continuing the conversation at 1000 Watt Blog and Better Homes and Gardens Blog.  I think this should be interesting.

George

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About George O'Neill
George O'Neill is CEO and Broker of Record at O'Neill Real Estate Limited. Prior to founding this business, George worked for over twenty years as a management consultant with PricewaterhouseCoopers, Deloitte Consulting and for leading Canadian and U.S. companies including Hydro One, Spar Aerospace, McDonnell Douglas (Boeing) and the Manufacturing Technology Centre in business development, marketing, sales and technology roles.George holds Master and Bachelor Degrees in Mechanical Engineering from the University of New Brunswick (UNB) as well as an MBA Degree from Queen's University. Active in the local community, George supports various charities and organizations and sits on various Boards including two private corporations and three not-for-profit organizations. George was an adjunct professor in Economics at Humber College for years and is founder of Real Estate Technology Toronto (RETechTO), Ontario's largest digital marketing discussion group for real estate professionals, and is founder of the annual Social Media Marketing Summit for Real Estate.George is an author, video blogger, sought after speaker and recognized as a thought leader in the real estate industry. He is pleased the majority of his business is based on repeat clients and referrals, and loves to spend time with his growing family.

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