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I Took the Plunge!

August 8, 2008 By George O'Neill Leave a Comment

Okay, I finally decided to modify the way my Toronto Beaches real estate blog is structured relative to my website. First, I have moved my Toronto Real Estate Musing blog outside of my website.  I did this for two reasons.  First, I wanted individual blog posts to be fully searchable by individuals as well as the search engines.  Second, I wanted to have more control over my blog to add things like widgets, plugins and to better manage the general look and feel.

Since September 2007 I had been using Featured Blog provided by Top Producer, framed inside my Top Producer website.  This construct generally met my needs, but I have found as I mature as a “blogger” (okay, I may have matured only a bit, but I think I have) I wanted to do things with the blog I could not do while my blog was embedded inside my website.  So, I have taken the big step of separating the two.  I had really just wanted one site that did it all, but I don’t think I can achieve the vision I have for my real estate business with just one site for my blog and Top Producer website (at least currently).

Looking forward, I expect my blog will evolve to replace my website as the primary place my clients and potential clients learn about what I do and how I can help them buy and sell Toronto real estate.

The next step I am thinking about is moving to a self hosted platform for my blog, since it is currently hosted by WordPress.  I believe at some point in the next 3-6 months I will make the move, which will enable me to take even more control of my blog, in terms of style and add-ons.  I will also most likely need to hire someone to help with HTML and CSS coding, since the functionality I desire may require someone who can put this together quicker than I can since I am still on a steep blogging learning curve here (… although my background is an engineer whose has done some programming in C++, Fortran – gosh that is old!, and Visual Basic – that is old too! … but I need to spend more time selling real estate and building my business, not programming).

So, onward and upward.  My goal for my website and blog remains to provide relevant, insightful information on real estate in Toronto, and specifically in The Beach, or as some call, The Beaches.

George

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About George O'Neill
George O'Neill is CEO and Broker of Record at O'Neill Real Estate Limited. Prior to founding this business, George worked for over twenty years as a management consultant with PricewaterhouseCoopers, Deloitte Consulting and for leading Canadian and U.S. companies including Hydro One, Spar Aerospace, McDonnell Douglas (Boeing) and the Manufacturing Technology Centre in business development, marketing, sales and technology roles.George holds Master and Bachelor Degrees in Mechanical Engineering from the University of New Brunswick (UNB) as well as an MBA Degree from Queen's University. Active in the local community, George supports various charities and organizations and sits on various Boards including two private corporations and three not-for-profit organizations. George was an adjunct professor in Economics at Humber College for years and is founder of Real Estate Technology Toronto (RETechTO), Ontario's largest digital marketing discussion group for real estate professionals, and is founder of the annual Social Media Marketing Summit for Real Estate.George is an author, video blogger, sought after speaker and recognized as a thought leader in the real estate industry. He is pleased the majority of his business is based on repeat clients and referrals, and loves to spend time with his growing family.

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